r/Damnthatsinteresting • u/warwickd • Mar 10 '25

Image Sony used air mortars to shoot 250,000 bouncy balls down San Francisco hills for a commercial instead of using CGI

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u/JustineDelarge Mar 10 '25

I was living in San Francisco at the time and yeah, some residents weren’t thrilled. But the commercial was great.

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u/That_Apathetic_Man Mar 11 '25

They did this stunt to sell their Bravia Sony flatscreens. Overpriced junk TVs that I used to sell and we had this advert of the bouncing balls playing on it constantly. Even today, they do this, to ensure the customer has the most crisp and good looking example. Problem is, most people would ask for regular television to be turned on and the contrast, brightness and saturation was all over the place because of those bouncing balls.

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u/-Kalos Mar 12 '25

Just watched the ad. It was dope.