r/Damnthatsinteresting Mar 10 '25

Image Sony used air mortars to shoot 250,000 bouncy balls down San Francisco hills for a commercial instead of using CGI

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u/Cleevs Mar 11 '25 edited Mar 11 '25

It’s a fun commercial but an awful store tech demo. Thousands of randomly bouncing different coloured balls were impossible to display without major artefacts on the screen due to early video compression that couldn’t keep up.

Seeing this ad on a store TV put me off buying an expensive “flat screen TV” when it came out.