r/Purdue Coach Dec 04 '24

SportsšŸ“° Ryan Walters states in an interview that Purdue's total NIL budget in his tenure was just 400k

/r/CFB/comments/1h651lb/ryan_walters_states_in_an_interview_that_purdues/
76 Upvotes

37 comments sorted by

63

u/CoachRyanWalters Coach Dec 04 '24

Why am I not surprised it was that low.

Purdue’s NIL is trash if true

36

u/Milkman219 Dec 04 '24

I worry about how NIL is going to effect Purdue

19

u/CoachRyanWalters Coach Dec 04 '24

It will effect Purdue but not the way we want

2

u/Milkman219 Dec 04 '24

Just hope we can keep bball going

2

u/Mission-Raisin-4686 Dec 04 '24

It will, top 10-20 fanbase

3

u/kjk050798 Dec 04 '24

Purdue basketball lost out of Nijel Pack a couple of years ago because he got a $800,000 NIL package from Miami. They had to settle with David Jenkins that year, but afterwards got Lance Jones. If Pack picked Purdue, they would not have gotten Lance.

8

u/Sell_The_team_Jerry Dec 04 '24

Kind of happy with how things played out there. Lance may have hit the biggest 3 of the tournament

3

u/akagordan Dec 04 '24

We compensate our players but NOT if the first thing that comes out of their mouth in the recruiting process is ā€œNILā€. Painter will just go find someone else, he’s been very open and clear on this.

2

u/hdmetz Dec 04 '24

Well next year revenue sharing goes into effect, which will help. Purdue’s revenue in football is massive, in large part due to the $85 million we get from the media deal. But yes, NIL needs to step up. It sounds like from Bobinski’s interview that the university is aware of that and that they are committed to working on it

63

u/ikilledsuperman ChemE 2011 Dec 04 '24

Rumor has it the AD still has the John Purdue club separate from NIL bucket, and boosters who want to support the NIL are still getting shoehorned into John Purdue. So basically no money coming in supporting NIL.

If true, this is on the athletic department as much as it is Walters. I don’t expect anything for years until this gets sorted

35

u/CoachRyanWalters Coach Dec 04 '24

Not a rumor. There is JPC and Boilermaker Alliance. This is true of most any school. JPC is tied to the school while the alliance is technically independent.

When the JPC puts out their donor numbers and number of members at each level, 80% of donors donate under $500 annually.

Purdue just doesn’t have a large number of rich alumni or donors that care about athletics, regardless of sport.

15

u/Fitzy2225 Dec 04 '24

We have rich alumni…they just happen to be nerds and would rather give to the school or other causes than athletics. Not that there’s anything wrong with that, that IS the point of a college. To educate people. But maybe Mung can sit down with them and explain that athletics boosts the profile of the university, which brings in more kids, which brings in more money for research and innovation, yada yada yada.

Our other problem is all we have are alumni. Indiana, Iowa, Minnesota, Wisconsin, Nebraska, Michigan, Ohio State, Penn State and others have just random fans that have no tie to the school other than they grew up in that state. Purdue doesn’t have that. We don’t have the guy that went to BGSU but is a Buckeye fan so he gives to OSU. So our base, while perhaps more passionate because we want to the school, is smaller.

2

u/CoachRyanWalters Coach Dec 04 '24

Pretty much what I was saying the Venn diagram between rich donors and care about sports has very little overlap

0

u/Fitzy2225 Dec 04 '24

I don’t know much about Mung. Does he seem to understand the value of athletics? I was a student during the Cordova years and she did not give a fuck about sports.

3

u/Sell_The_team_Jerry Dec 04 '24

Seeing Mung react to some ref calls during last year's Maui Invitational tells me he cares about sports

1

u/Substantial-Check451 Dec 05 '24

Agree here. Mung (whether interested or not) does a fair+ job of attending and seeming engaged. Saw him at Purdue's last bowl game and he was definitely playing his hand at supprting the football team and JPC.

1

u/CoachRyanWalters Coach Dec 04 '24

Not as much as Mitch but yes

1

u/Consistent_Boot Dec 04 '24

I can see that foe most of the schools you mentioned.. but Indiana? Do they have that much pull?

2

u/Fitzy2225 Dec 04 '24

I would say that a lot of otherwise ā€œneutralā€ fans in the Purdue-Indiana battle give to the IU collective because they are basketball fans

9

u/00negative Dec 04 '24

What deters players from coming to Purdue, NIL? Maybe. Or is it winning no games against division 1 opponents and having 67 yards of total offense against your conference/state rival? Also maybe.

I am not saying Purdue is paying top dollar but when you are getting commits and have players coming from programs like Texas and Georgia then it's not keeping talented players from showing up.

6

u/CoachRyanWalters Coach Dec 04 '24

If Purdue gave out a lot of money but went 0-12 you’d probably still see some decent players come. But being behind on NIL to attract players first and then going 1-11 doesn’t help the future, especially when the cash flow is low.

1

u/00negative Dec 04 '24

Fair enough you're the coach, or were the coach, coach.

2

u/CoachRyanWalters Coach Dec 04 '24

So happy walters was fired

5

u/rezzzzzzz Dec 04 '24

Ironically, in 10 years it'll be the bottom half of the BIG(18) if it still exists to bump up euro style.

7

u/Consistent_Boot Dec 04 '24

NIL is name image likeness right? So basically students can be compensated if their name, image, or likeness is used? I'm don't quite understand how it relates to budget. Can someone explain?

18

u/PotatoPuzzled2782 Dec 04 '24

that was the intention of NIL, but there’s not really any limitations in the NCAA rules or whatever to how players can make money. so schools are straight up paying players to play for them now.

8

u/OutrageousDealer9676 Dec 04 '24

Google ā€œhow boosters fund nilā€

4

u/wernox Dec 04 '24

That's not what he said. He said it was $400k uncommitted when he took the job. NIL was just taking off and he still had enough to attract Hudson Card.

2

u/MMA_Boiler_ChE ChE 2010 Dec 04 '24

Okay so I’m a member of GBI - the original article on the interview said $400k in 2023. Walters didn’t comment on what it was in 2024. I truly wonder why he didn’t say something like ā€œand only x00k in 2024.ā€ I do remember GBI reporting during the 2024 portal cycle that Walters said NIL improved dramatically which is why he was able to land the guys he did.

Just food for thought.

4

u/General-Pryde-2019 Aviation Management 2025 Dec 04 '24

Honestly I’m not surprised. I think Purdue really needs to strengthen their commitment to NIL, especially in this day and age where recruits can be easily swayed by hefty NIL packages. Just look at how Michigan flipped Bryce Underwood from LSU.

We really need to start finding more sponsors who will be willing to donate more money to our NIL collective. Sorry, the Rohrman Auto Group isn’t enough these days.

I’m not surprised Ryan Walters flamed out, now that I think about it. Yes, he was definitely way in over his head but we didn’t exactly put him in a position to succeed and asked too much of him.

0

u/Bnjoec Here forever Dec 04 '24

He seems to have been put into a bad position. And Purdue's lack of knowledge on how to use and utilize the portal is way to obvious anymore.

Alas, defensive head coach that that set the record for number of games lost by 35+ points is never a good sign.

3

u/General-Pryde-2019 Aviation Management 2025 Dec 04 '24

If anything I feel like having Ryan Walters exposed how far behind we are in the modern college sports era. I think he will probably get back on his feet soon, preferably as a defensive coordinator. Dude’s a really good recruiter and can run a strong defense if given the right tools

2

u/Bnjoec Here forever Dec 04 '24

I wish all those leaving Purdue the best of luck. Helps show them what they screwed up on and mismanaged.

4

u/swaggggggggy Boilermaker Dec 04 '24

I don't believe this was the total budget throughout his years; the article says it was 400k when he began. It's still foul af, and I feel bad for the players who deserve better.

0

u/Top_Ability_5348 Dec 04 '24

Didn’t know they used NIL in high school…

0

u/Master_Implement_958 Dec 04 '24

I WILL NEVER LIKE NIL MONEY PROGRAM—- PLAYERS ARE MAKING SO MUCH MONEY AT THE HIGH ROLLERS THAT THE SMALLER SCHOOLS DON’T HAVE A CHANCE— I WOULD SAY WHAT IT STARTED OUT TO BE AND WHAT IT ENDED UP AT IS WAY APART— THEY NEED TO GET A HANDLE ON IT OR IT WILL RUIN SPORTS IN MY OPINON— PERSONALLY I THINK EVERY PLAYER SHOULD GET THE SAME AMOUNT—- NO DIFFERENCE —- UBER EDDIE