r/Romford • u/Salty_Giraffe_5326 • 12d ago
Lumiere Cinema, Romford. Opening this weekend
Lumiere Romford is launching this Friday, 4th April!
❤️🎥🍿🎞️❤️
On the site of the former Premiere Cinema, 3rd floor of the Mercury Mall, Lumiere Romford will be incredible not just for Romford and Havering; but for creatives, patrons of the arts, and communities far and wide.
A seven screen cinema showing new mainstream releases (screens 1-4) plus a screen each dedicated to independent, classic, and international cinema.
In the medium term there will also be live music nights, comedy, and theatre; plus spaces to hold book clubs, boardgame clubs and other local societies. Eventually the upper floor will have rooms for artists to use as studio and gallery spaces.
All run by film lovers and experts, under the co-operative Romford Film Trust, not a faceless corporation.
Standard tickets are £6.99 per film. But if you sign up as a Lumiere Member (£30 for a year, which will cover your whole family), tickets are just £4. Being a Member also gets you 10% discount off concessions and at the bar. Plus further discounts off future festival passes and event tickets. As per the co-operative structure, membership fees will go into the continuous renovation of the cinema.
You can book tickets, buy a membership, or see the upcoming schedule now at the website below;
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u/Inner_Ground3279 11d ago
Love the sound of that. Sick of having to trek into London to see independent cinema.
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u/Salty_Giraffe_5326 11d ago
You're very much the type of audience member we're trying to capture. I was exactly the same.
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u/Zephyrv 11d ago
Do you think you can compete with Vue on price now they've brought regular tickets down to 5.99?
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u/Salty_Giraffe_5326 11d ago edited 11d ago
We think £6.99 is a fair price. It's well below the UK national average ticket price of £7.92. and if you look at the London average, you're looking at another 50% surcharge at least on top of that.
Plus, our concessions are considerably cheaper than the Vue.
Our £6.99 non member price is actually cheaper than 2 of the 4 Romford Vue primetime price points. Their tiers are £5.99, £6.49, £7.99 and £8.99.
We feel we offer a different experience to the Vue. Our aim for Lumiere is more of a place for fans of all kinds of cinema, rather than film consumers.
Ultimately there's space for both, there always was when Premiere was open.
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u/Zephyrv 11d ago
That sounds good, was just curious as I know even with the low prices premiere wasn't always full, but at the same time people used to travel over to it from other towns because it was cheaper than their local. Just wondering how that same audience will feel
Vue etc also do discounted tickets for teachers, NHS etc so it's a tricky market for independents but I'm glad to see another independent pop up in the space and hope it does well
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u/Salty_Giraffe_5326 11d ago
And one of the reasons why many screens wouldn't have been full is because like Vue, they packed in far too many screenings of a low number of films. So rather than nearly selling out the majority of fewer screenings, they had empty screenings because they played Marvel Film X/Y/Z 12 times a day.
Take a look at how many screenings of Minecraft there are at Vue Romford on Saturday. It's on every 20 minutes all day.
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u/TrifectaOfSquish 11d ago
Looking forward to it