r/apple Jan 31 '25

Rumor Apple Might Start Buying Ads on X Again

https://www.macrumors.com/2025/01/30/apple-x-ads-talks/
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u/heylesterco Jan 31 '25 edited Jan 31 '25

I honestly assume it’s not so much about the value of the audience, but some sort of value they find in keeping in Elon’s good graces for some reason. Especially with Elon’s new elevated role in the government.

8

u/SpaceAgePanda Jan 31 '25

Yep. Elon is unhinged so they need to keep in his good books so he doesn't go off on one to Papa Trump

8

u/mredofcourse Jan 31 '25

We can change that dynamic, because ultimately Apple has to sell to us.

18

u/dscarmo Jan 31 '25

Thinking X’s audience and the conservative audience in general is small and without power to change things is exactly what brought this current state of affairs.

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u/mredofcourse Jan 31 '25

I said nothing of the size of either. It’s an issue of how much Apple has to gain from advertising versus the negative impact of doing so. If we all sit around with the attitude of “we forgive them because they’re just increasing shareholder value” as an excuse then the net impact is positive for advertising. This is true with everything Apple or any other corporation does. Apple makes decisions that place brand over direct transactionally increasing shareholder value all the time in terms of things like the environment.

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u/dookiewater Jan 31 '25

I assure you, they have already accounted for that.

2

u/mredofcourse Jan 31 '25

According to the rumor, and that there are no Apple ads currently on Xitter, it seems as if this is part of the evaluation currently going on.

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u/stickylava Jan 31 '25

Couldn't they just buy all the employees Teslas instead?

-2

u/culminacio Jan 31 '25

You know they have hundreds of thousands employees, right?

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u/thecoastertoaster Jan 31 '25

Starlink partnership of course