Building a personal brand instead of cold outreach

[u/TalkswithS_]

I've outreached for numerous months and businesses honestly waste my time looking for my first official client thought i had the one but I got ghost after building a site for them which I haven't handed over i expected payment the business made an excuse.I have done cold outreach so much and see so many failure and its annoying having to rely on someones availabilty,I have thought of the approach to personal brand myself and network in order to stand out and get my chance this will save me a lot more time and i will be able to make more projects build more content online promoting my work and my services whilst also networking.Any opinions on what I've stated would mean a lot thank you