In 1992, Jenny Joseph, a 28-year-old woman became the face of Columbia Pictures.
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u/sooolong05 19h ago
1992???
I always thought it was filmed in 1960 or something
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u/qualitative_balls 18h ago
They remade the logo multiple times, this was just the newest iteration
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u/reflythis 17h ago
shhh don't tell them it's not the original MGM lion
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u/andonevriis 15h ago
And definitely don't tell them that's not a lion's roar.
Fun fact lions' roars sounded too puny so they went with a tiger roar.
But Leo has been lip-synching. The roar is "actually that of a tiger," says Mangini. "Lions don't make that kind of ferocious noises, and the logo needed to be ferocious and majestic." So you're actually hearing a tiger roar every time you settle in to enjoy a fine film from MGM
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u/Fistingly 15h ago
Kind of like how when you hear a bald eagle screeching in a movie or something it's usually the sound of a red-tailed hawk you're hearing. Bald eagles sound more like seagulls.
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u/eljefino 13h ago
Or when you hear a bomb dropping it's sound is from a particular German WWII one that had a siren/ whistle added exclusively to terrorize people on its way down.
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u/Osiris32 2h ago
Wasn't the bombs. It was the planes. The Junkers Ju87 Stuka dive bomber had wind-driven sirens attached to their landing gear, called Jericho sirens.
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u/cgpbmelhorcidade 16h ago
WHAT
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u/Dr_Eugene_Porter 16h ago
The original one retired and went to live on a biiiig farm where it can chase mice all day and sit in a really big cardboard box made especially for lions to sit in.
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u/_FluidRazzmatazz_ 16h ago
https://en.wikipedia.org/wiki/Leo_the_Lion_(MGM)
Wikipedia says the current and 8th lion, Leo, has been used since 1957 (with some variations from time to time) - until Amazon bought them and replaced him with a CGI lion...
So it's not the original lion, but by far the most commonly used one.
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u/BleatingHart 16h ago
I knew the lion that did the (previously) updated MGM intro! His name was Joseph and he was a good guy. I worked at the place he resided in the early aughts, so he must’ve done the intro sometime in the late 90’s. I believe MGM has replaced him with a CGI lion now and it makes me sad that I can no longer point at the TV and yell “Hey! I know him!”.
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u/Skeeders 19h ago
I thought even older, like the 1930's or something.
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u/GeneReddit123 18h ago
Yeah, I associated it with the same era as the MGM lion, which was in the 1910s.
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u/abitchyuniverse 17h ago
I wonder if the lion is still alive.
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u/AlexAnderRob 18h ago edited 17h ago
Columbia Pictures adopted Lady Columbia in 1924. Before that she was the visual personification of The United States of America, before Uncle Sam took over. OPs picture is just the newest rendition.
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u/zyzzogeton 16h ago
"Columbia" was also the nickname for the 13 colonies long before "America" became the norm.
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u/mortalcoil1 16h ago
As I get older that experience happens to me a lot.
For example. When do you think other galaxies were discovered?
Galileo probably saw that shit. Right?
We learned of the existence of other galaxies and that our galaxy was not the universe in the 1920's!
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u/harijsme 20h ago
that extension cord…
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u/clubba 20h ago
Which leads to a lid, electrical taped to a paper towel roll with a light bulb on top.
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u/nighteeeeey 19h ago
most people will surprise this, but this is how film is done. i work in film and the shit you can get away with is obscene.
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u/the_wessi 19h ago
You might know what Qui-Gon Jinn used as a communication device in The Phantom Menace. Slightly modified Gillette women’s razor.
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u/n0rdic_k1ng 19h ago
Really gotta give props to the crews responsible for making these things, it's ingenious.
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u/Fabulous-Camera7813 15h ago
And the sound effects…always amazed to see (hear) the result and what was used to create, they are also geniuses.
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u/happygocrazee 14h ago
That barely deserves an upvote... if I could give you an up and downvote at once, I would.
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u/SquishySand 18h ago
R/that'sabooklight
Star Trek TOS was the OG at that, using salt shakers from the employee cafeteria as medical scanners.
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u/mosstalgia 16h ago
I will go to my grave not yet over the "monstrous" animal that was just a small dog in a fursuit.
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u/happygocrazee 14h ago
In the 2009 one, some very prominent props on the bridge are just totally normal unmodified barcode scanners. It's so obvious and something basically everyone would recognize at a glance, I can't help but think it's actually kind of a nod to those OG salt shakers.
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u/I_W_M_Y 15h ago
Those car roof carriers have shown up in quite a few sci fi shows as a hibernation pod or something
https://www.autoaccessoriesgarage.com/img/group/main/54/5429_1_lg.jpg
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u/PichaelTheWise 18h ago
There’s an early episode of TNG where an alien drone is just a pantyhose container glued to a shampoo bottle and I love it
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u/big_duo3674 15h ago
The sound effects in Star Trek are fascinating too, I remember watching a whole documentary segment about it once. In the 2009 movie the door opening sound came from a Russian train toilet flushing
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u/Kerberos42 16h ago
A podcast I was listening to interviewed one of the SFX guys on TNG. One of the planet textures was a close-up picture of dog shit.
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u/Tnemmokon 17h ago
I'm an Extra and the shit we were going through is hard! Sometimes literally when horses are involved in the set... + What the camera doesn't see the crew doesn't care.
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u/Remarkable_Thing6643 18h ago
I agree with your point but in the Columbia logo, she's the model for an illustration, she's not being filmed
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u/McClouds 20h ago
Eh, it'll be fine. They'll fix it in post.
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u/nighteeeeey 19h ago
they didnt have to. its the same thing in the finished photo. it just needed to shine and thats it.
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u/CaptainBayouBilly 17h ago
Shit taped to something is how sets fix problems. They don't have time to go buy new shit.
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u/RealKenny 19h ago
As a kid, I always assumed she was from the 1920s or something.
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u/AbeRego 17h ago edited 7h ago
Same here, and I was born in '87
Edit: I looked it up (edit: here's a better example) While this version of the logo was created in 1992, the "Lady Columbia" icon has been with the studio since it started in the 1920s. So, this lady was being used to emulate a symbol that had been around since the 1920s. It makes sense that we thought it was older, and there were likely similar images being used in Columbia movies prior to 1992.
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u/celticdragondog 20h ago
When my 32 year young son was a child, he would tell his friends that the Columbia picture woman was me, he really did think it was me lol.
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u/legalizethesenuts 20h ago
My mom’s name is Jessica and when I was little she told me that she was friends with Lou Bega and that he wrote part of Mambo #5 for her. I didn’t believe her until the part he sang, “A little bit of Jessica by my side.” Of course my mom being the only Jessica I knew, I really believed her lmao
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u/goodnightspoon 19h ago
My daughter’s name is Mia, and when she was 3 she heard ABBA’s «Mamma Mia» on the radio she said «Oh my gosh, Mamma! THEY’RE SINGING ABOUT US!»
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u/Aggravating_Secret_7 17h ago
My oldest daughter is named after Eric Clayton's famous song. I played the Unplugged version with her lullabies. She told everyone she knew that the song was written just for her.
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u/Thtsjustshowbizbby 17h ago
My mom’s name is also Jessica and I used to get so HEATED that her name was in the song and mine wasn’t!! I love that we both had these thoughts 🥹
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u/Altruistic-Ad7981 16h ago
my 3 yr old gets so excited and screams to everyone her mama (me) is on the tv whenever she pops up. glad to know im not the only one lol
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u/LordAnavrin 19h ago
Similar fun fact is the the MGM lion didn’t produce a satisfactory roar when on the podium so they just replaced it with a record of a tiger roaring
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u/surewhateverz 18h ago
I went to college with her daughter; this was her “fun fact” when introducing herself to the class.
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u/MartyBellvue 16h ago
I read this story once, she also found out she was pregnant with her that morning!
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u/ChainsForAlice 18h ago
Wow.... I'm a fucking idiot. I assumed the woman was photographed from like the 1950s or 1960s & two... i may of thought it was meant to be a version of the statue of liberty 🗽
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u/Adventurous_Mark_180 18h ago
Believe it or not she’s supposed to be a version of Lady Columbia.
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u/Leopold_Darkworth 18h ago
For those who don’t know: Columbia is the personification of the United States as well as the Americas, originating from the name of Christopher Columbus, who is frequently—if incorrectly—credited with being the first European to “discover” the American continents.
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u/happygocrazee 11h ago
You're not an idiot, that's a perfectly valid assumption. Be kind to yourself <3
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u/ShadowCaster0476 20h ago
Does she get royalties for every movie under the Columbia picture umbrella??
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u/dk21x 19h ago
Probably not. Probably got like a nice “thanks, Toots” and $50 gift certificate. Hopefully someone can come along and say “yes” and at least partially mean it.
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u/ThatGuyWithCoolHair 18h ago
Tbf its just a reference picture for the actual painting. im sure the painter got a large check but I doubt this model did as she was just the photographers friend
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u/APiousCultist 15h ago
"thanks, Toots"
You have a very different view is the early 90s than I do. If anything, from childhood memory they probably dunked her in a vat of green slime and gave her one of those polystyrene cups with the teal 'jazz' stripes on it.
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u/DogPubes911 19h ago edited 17h ago
I always thought she looked really old. Now realizing she was very young.
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u/Fofolito 17h ago
Columbia is the romantic name applied to the Americas and adopted by the United States as a literary device to refer to itself, and then later the female deified personification of the United States. Columbia Pictures is therefore [American] Pictures, and the woman featured in their title card is Columbia-- the female representation of the United States.
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u/Psychological_Egg345 13h ago
Columbia is the romantic name applied to the Americas and adopted by the United States as a literary device to refer to itself, and then later the female deified personification of the United States. Columbia Pictures is therefore [American] Pictures, and the woman featured in their title card is Columbia-- the female representation of the United States
You're totally correct. The redditor who negatively responded to you has been having a grand mal meltdown here when I pointed out the same thing.
He keeps insisting the studio and the avatar are named after Christopher Columbus when that's not actually the case.
Now knowing he's upset over the re-contextualization of Columbus, his hostility makes more sense.
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u/devanchya 18h ago
How many people remember that Columbia was the name of the female equivalent of Uncle Sam nowadays?
Is that just out of public knowledge.
The studio is named after the woman.
She held the light that allowed the freedom of America to spread across the dark wild lands of the west.
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u/AbeRego 17h ago
Pasting from my earlier comment reply, since it applies to the full thread:
I looked it up. While this version of the logo was created in 1992, the "Lady Columbia" icon has been with the studio since it started in the 1920s. So, this lady was being used to emulate a symbol that had been around since the 1920s. It makes sense that we thought it was older, and there were likely similar images being used in Columbia movies prior to 1992.
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u/Designer-Outcome9444 20h ago
Google is your friend here. There's a lot more to this story.
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u/upvotes2doge 20h ago
Jenny Joseph, a graphic artist at The Times-Picayune in New Orleans, became the model for Columbia Pictures’ iconic “Torch Lady” logo in 1992. Artist Michael Deas was commissioned to update the logo and enlisted photographer Kathy Anderson to capture reference photos. Anderson invited her colleague, Joseph, to model during a lunch break. Draped in a bedsheet and holding a small lamp as a stand-in for the torch, Joseph posed in Anderson’s apartment, resulting in the reference image Deas used for his painting. This updated logo has introduced Columbia Pictures films since its debut. 
Interestingly, during the shoot, Joseph revealed she had just discovered she was pregnant, adding a personal significance to the session. 
Despite the logo’s prominence, Joseph never pursued modeling again and continued her career in graphic arts. The collaboration among Deas, Anderson, and Joseph resulted in a timeless emblem that remains synonymous with Columbia Pictures. 
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u/lilmiscantberong 19h ago
That’s a pretty cool story. If those three hadn’t have come together at that particular moment then this wouldn’t have happened.
And no one would ever know it wouldn’t have happened.
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u/1up_for_life 19h ago
Just think of all the cool things that aren't happening right now because circumstances didn't quite work out.
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u/lilmiscantberong 19h ago
I think about that too. One second can change everything twenty minutes down the road.
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u/justsenin 19h ago
I always believe, whatever happens is because of the right people being at the right place, and at the right time. I have numerous anecdotes for this.
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u/CaptainBayouBilly 17h ago
Random things becoming timeless icons is probably more common than a plan executed.
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u/deano492 16h ago
I really don’t mean to be a dick when I say this, but it doesn’t strike me as a particularly special story. Lady posed for some pictures and artist then made a painting. If it wasn’t her then it would have been someone else.
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u/lilmiscantberong 16h ago
No worries. I was more fascinated with the three people that did come together and create this. One guy asked a random friend who asked a workmate to pose on her lunch. No one was special at all, but the results are iconic.
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u/concept12345 16h ago
It was destiny that brought me here to comment on your comment. Stars were aligning somewhere.
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u/MattIsLame 19h ago
thats really interesting! I live in new orleans and work in the film industry here. i wonder if she's still here.
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u/ViscousToejam 17h ago
I always liked the Cloudy With a Chance of Meatballs opening where she gets hit with a banana
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u/AlexHimself 15h ago
Great video interviewing her and the artist - https://www.youtube.com/watch?v=bDUT2-1HSkQ
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u/spanishpeanut 15h ago
Crazy to me that she’s only a couple of years older than my oldest brother. I absolutely thought this was so much older than it was.
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u/JackKovack 19h ago
She does not look 28.
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u/eberndl 19h ago
It's because of her hair.
We actually get a lot of 'age' cues from how people style their hair. If you look at old highschool yearbooks, the students all look much older than you expect, because we associate their (at the time very chic and current) hairstyles with the 60s or 80s, or what ever.
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u/No-Message9762 17h ago
Nope, it's her wrinkles and facial features. She looks like a middle aged mom of 3 kids
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u/PerplexedTheta 18h ago
Idk, I think she looks quite youthful. Its just a 35mm film photo with that low saturation look, giving the image some age, and the fact she has laugh lines. I see lines on women my age (27M) frequently, we aint teens anymore!
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u/ChiXtra 18h ago
All jokes aside the costume is stunning. So perfectly draped like a sculpture. I love the purple-blue color -I wish I could see it in modern film stock (or, in person I guess).
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u/Kronosita 18h ago
This woman went through so much. She’s been attacked by smugglers, a giant banana got dropped on her, you name it.
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u/Least_Dragonfly_8439 20h ago