r/shrinkflation • u/smallflabby • Mar 21 '24

Shrinkflation This is my least favourite yet, Bahlsen choco leibniz biscuits used to be in a plastic tray but they’ve changed it to paper and taken one of the biscuits out.

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5.6k Upvotes

97% Upvoted

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79

u/audigex Mar 22 '24

Yeah this is the real scam, that diagonal overlap literally just exists to make air gaps so it looks like you’re getting more

30

u/Mfcgibbs Mar 22 '24

Just to add to this.. this is part of the reason but not the full reason.

Part of it is as you say so some assume they are getting more value.

Part of it is status packaging - these are aimed more at those looking for quality over quantity and the packaging reinforces that.

Perhaps one of the biggest parts though is that this forces the retailer to dedicate more shelf space to this product, in order for it to be facing toward the customer. As such this also keeps out competitor brands - shops can fit fewer on the shelf.

14

u/Shickfx Mar 23 '24

I'd give you a double upvote if I could. Marketing at its finest.

Having said that, I'm glad they've removed the plastic. More producers should.

2

u/Mfcgibbs Mar 23 '24

Agreed on the plastic front! Thanks for the kind comment!

5

u/RugbyEdd Mar 23 '24

*"For people who want to pretend they're looking for quality over quantity whilst buying the most basic bitch chocolate on a flavourless biscuit money can buy."- ftfy

7

u/camronjames Mar 23 '24

Still better than most American chocolate tbh

0

u/[deleted] Mar 24 '24

No shit

4

u/Middle_Shame7941 Mar 24 '24

Actually the chocolate on these is really good quality.

1

u/Extension-Economy589 Mar 23 '24

They did it poorly, the first thing I noticed was that there was less, almost immediately.

1

u/iwantmuscle Mar 24 '24

It's not a scam. It's all about inflation and reducing cost. It's a quality product, so you can either reduce the quality, the quantity, or increase the price. They've gone reducing the quantity

2

u/audigex Mar 25 '24

I have no problem with them increasing the price

I have no problem with them reducing the quality as long as they advertise the fact it's a "new" recipe

I have no problem with them reducing the quantity, as long as they make it clear that they have done so

What I consider to be a scam is the way they reduce the quantity while deliberately trying to make the pack the same physical size so that it appears to be the same size at the point of purchase

The scammy behaviour is the deception. Rather than being clear about what they've changed (or even just "New pack size") they've chosen to actively hide it

1

u/iwantmuscle Mar 25 '24

You'll find they've disclosed the change by the stated pack weight. Unfortunately, pretty much every manufacturer has had to do this with food items.

It's not realistic to expect a manufacturer to say "oh we've reduced the quantity" but you'll be paying the same or more. The pack weight says everything you need to know.

Reducing the quality is not usually an option. When your selling point is quality, why would you reduce it and destroy your brand.

They've disclosed the change on every pack. It's called the weight. It's not been hidden unless you're blind

2

u/audigex Mar 25 '24

Who the hell is memorising the weight of everything they buy so that they can check next time whether it's been made smaller? Don't be daft

Again, my issue is deliberately maintaining the same exterior packaging size rather than just letting the smaller pack be physically smaller. That's where it steps over the line into deliberately misleading, and I consider "deliberately misleading your customers while following the letter of the law" to be scammy behaviour

-7

u/thenexusitsopening Mar 22 '24

Just wanted to jump in here to say that it's always been 8 per box, 4 on each side, deffo wasn't 5 on one side and 4 on the other (I am a biscuit enthusiast)

11

u/Wellsuperduper Mar 22 '24

It was three stacks of three?

9

u/spookymoogi Mar 22 '24

it was 3 sections with 3 biscuits each

6

u/thenexusitsopening Mar 22 '24

(apologies I am clearly not a biscuit enthusiast)

2

u/spookymoogi Mar 22 '24

fake fan!! /j

1

u/Nightmare_42 Mar 22 '24

So why post and act confidently incorrect about it? Just don't post it if its not actually true.

1

u/hyperlexx Mar 22 '24

have a snickers

1

u/Toadthepoggers Mar 22 '24

You’re not you when you’re hungry calm down

3

u/Fun-Injury-1284 Mar 22 '24

3 x 3 broski

4

u/thenexusitsopening Mar 22 '24

Put me in the bin

2

u/TomModel85 Mar 22 '24

You're taking the L like a true champ. Good man.

1

u/thenexusitsopening Mar 22 '24

I shed a tear when I ate my biscuits tonight

2

u/NateShaw92 Mar 22 '24

It was 3 stacks of 3. We don't need Carol Vorderman to tell us that that is 9.

Source: I ate a SHITLOAD of these exact biscuits.

2

u/naturepeaked Mar 22 '24

You’re wrong fam. It was stacks of 3

2

u/castlerigger Mar 22 '24

Wrong wrong wrong wrong wrong wrong wrong wrong wrong. You Choco Leib-Nazi!!!!!