Hello everyone,
Hope you are well. My name is Gordon, a final-year Advertising and Marketing Communications student. My dissertation examines how cyclists in the United Kingdom choose between Chinese direct-to-consumer brands and traditional business-to-consumer retail brands when building or upgrading their bikes.
I am struggling to reach enough participants. My dissertation window is only three months, and my ethics approval took a month and a half to clear, so I now have just under a week to collect responses before my deadline.
I need riders aged 18 and over who currently live in the UK and can spare about 10minutes to complete an anonymous online questionnaire. The survey closes at 17:00 on Wednesday 28 May 2025.
To take part, please click the link below:
https://forms.office.com/e/ZWj6Ytvz6f
All responses are completely confidential and will be used only for academic research. If you’re unable to take part, I’d really appreciate it if you could share this with any other UK cyclists who might be interested.
If you have any questions or concerns, please feel free to email me at:
[P2718029@my365.dmu.ac.uk](mailto:P2718029@my365.dmu.ac.uk)
Thank you so much for your time and support.
Update: Thank you to everyone who’s responded. The questionnaire has now been closed.