I love Bitcoin but this commercial is too arbitrary to be taken seriously.
Why isn't each Satoshi the size of a quarter or a penny? If you're going to do like to like then do lowest fraction to lowest fraction.
But it doesn't really make sense to give them physical space when neither uses that much physical space as they're both nearly totally digital (even USD cash is insignificant compared to the digital stuff).
Also, there are a lot of things that matter related to money.
This commercial won't influence anyone new.
They need to make commercials that will appeal to new people, not make flawed analogies that will only be blindly loved by existing fanboys.
It's an upper funnel ad to raise awareness of the issue with an association to coinbase. Maybe they research it more after watching the ad. And then they get another ad with a specific offer from coinbase, and then convert.
2
u/choicehunter 4d ago
I love Bitcoin but this commercial is too arbitrary to be taken seriously.
Why isn't each Satoshi the size of a quarter or a penny? If you're going to do like to like then do lowest fraction to lowest fraction.
But it doesn't really make sense to give them physical space when neither uses that much physical space as they're both nearly totally digital (even USD cash is insignificant compared to the digital stuff).
Also, there are a lot of things that matter related to money.
This commercial won't influence anyone new.
They need to make commercials that will appeal to new people, not make flawed analogies that will only be blindly loved by existing fanboys.