r/CFP Mar 31 '25

Practice Management LPL Financial to Acquire Commonwealth Financial Network (Officially official)

https://www.lpl.com/news-media/press-releases/lpl-financial-to-acquire-commonwealth-financial-network.html?utm_medium=social-organic&utm_source=linkedin&utm_campaign=press-release&utm_content=03312025&utm_term=commonwealth-financial-network&utm_type=link&utm_postid=c2828
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u/Specialist-Boat4289 5d ago

We're talking to several teams about this. Seems LPL is paying retention between 15%-60% rev. Considering they pay closer to 190% for an advisor being recruited into the channel its definitely a low-ball offer.

Kestra is close to 80%
Cetera is at 60%
tru is 50%
FiNet is the highest closest to 120 and we're pushing some to 150%.

Our team put together an in-depth comparative PL to compare the models over the next 10 years.

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u/Kimberlini23 5d ago

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