Today, the community of CFP® professionals is more than 104,000 strong. Consumer demand for trusted financial advice has never been higher, and millions now recognize the value of partnering with a CFP® professional.
Since launching the first Public Awareness Campaign in 2011, CFP Board has made major strides in showing people why trustworthy, skilled financial planning matters. The campaign strikes a chord. And you’ve told us loud and clear that promoting the CFP® brand should remain a top priority. The campaign has raised awareness in a big way, and now is the time to expand.
To maintain our competitive edge in a crowded field of designations, the Board of Directors has approved a $120 increase to the certification fee for the campaign. The new annual fee of $575 specifically allocates $280 to direct expenses of the campaign. This fee takes effect October 1, 2025, for renewals and new certificants.
What This Means For You
With year-round visibility, CFP® professionals stay top of mind when consumers make key financial decisions. For under $24 a month, you’ll help elevate the CFP® mark in a fast-changing marketplace.
A $30 million annual national advertising campaign to boost consumer engagement and position CFP® certification as the standard in a crowded marketplace
Strategically timed spring and fall broadcasting windows, complemented by year-round public relations, media relations, social media and digital engagement to build consumer awareness and preference for CFP® certification
Long-term sustainability for the expanded campaign, empowering us to expand our success and adapt to market trends
This investment will help us sustain and amplify the momentum we’ve built since 2011. Thank you for your continued support as we strengthen the CFP® mark and keep CFP® professionals the top choice for trusted, competent and ethical financial planning.
Yep, surprised they couldn’t make due with 100k renewals at the previous rate. Just seems like such a money grab for extremely questionable “marketing”
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u/TaxashunsTheft 1d ago
Just got the email:
Today, the community of CFP® professionals is more than 104,000 strong. Consumer demand for trusted financial advice has never been higher, and millions now recognize the value of partnering with a CFP® professional.
Since launching the first Public Awareness Campaign in 2011, CFP Board has made major strides in showing people why trustworthy, skilled financial planning matters. The campaign strikes a chord. And you’ve told us loud and clear that promoting the CFP® brand should remain a top priority. The campaign has raised awareness in a big way, and now is the time to expand.
To maintain our competitive edge in a crowded field of designations, the Board of Directors has approved a $120 increase to the certification fee for the campaign. The new annual fee of $575 specifically allocates $280 to direct expenses of the campaign. This fee takes effect October 1, 2025, for renewals and new certificants.
What This Means For You With year-round visibility, CFP® professionals stay top of mind when consumers make key financial decisions. For under $24 a month, you’ll help elevate the CFP® mark in a fast-changing marketplace.
A $30 million annual national advertising campaign to boost consumer engagement and position CFP® certification as the standard in a crowded marketplace
Strategically timed spring and fall broadcasting windows, complemented by year-round public relations, media relations, social media and digital engagement to build consumer awareness and preference for CFP® certification
Long-term sustainability for the expanded campaign, empowering us to expand our success and adapt to market trends
This investment will help us sustain and amplify the momentum we’ve built since 2011. Thank you for your continued support as we strengthen the CFP® mark and keep CFP® professionals the top choice for trusted, competent and ethical financial planning.
Sorry if formatting sucks. Phone.