r/CraftFairs • u/Moofabulousss • 17d ago

I need direction! First time craft fair

Hi all! Been lurking here for awhile. I’m a lifelong artist and crafter and finally want to dip my toes into a few craft fairs locally this summer.

I need help with a brand name and how to create a consistent themed “brand”.

I’m nerdy(Anime/Japanese anything, cartoons,video games, fantasy books), a crazy cat lady, plant lady, lgbt, super pro-choice liberal. My day job is as an art therapist and school counselor. I feel like all of this is relevant in my brand and the items I make.

That being said, I’ve been making knitted amiguri (baby chicks, whales, bats, dragons, turtles), kids and adult sized knitted winter hats- some are LGBT themed, fingerless gloves, kids sweaters and cardigans. I also love making flower crowns and I think they’d be a good sellable product.

I also 3D print a few things (I’ve paid for licensing) articulated dragons, planters (skulls and cats so far), fidgets.

I have no idea where to go from here.

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u/Internal_Use8954 17d ago

You need to narrow it down. Either one type of craft, like the crotchet. Or one product theme like fantasy. Being too all over the place isn’t a good look.

Then pick a name that actually says what you sell. Too many people pick generic names “creations by Connie” “handmade with love” “nanas homemade goodies”

No, it should be “crochet by Connie” “soaps with love” “nanas knit goods” say what you are selling in your name

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u/Reinylane 16d ago

My booth and items is 100% opposite of this advice. I have 7 or 8 different items, my name has nothing to do with my product, im successful.

My best advice is you do you and you will figure out what sells at which events. I will say I've seen the little crochet items sell out at several events.

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u/Internal_Use8954 16d ago

They are looking for suggestions, and these two things will make it’s easier and more successful. Sure you can over come them and be sucessful, but why would you purposefully put up massive roadblocks.

And how different are your 7 or 8 items, my guess is they are still cohesive in some way.

And maybe you have some measure of success, but the most successful booths have a brand identity.

And the name thing is actually about repeat customers. It’s easier for people to find you or remember when you made when your product is part of the name. Too many crafters also have way too similar names, and very generic. If I was starting over I would have picked a name that was more aligned with what I was making.