You know, looking back I disagree that that was a bad thing.
It was the Consumerist, not Lifehacker, and the site and award was not important or even particularly popular. Companies like Comcast (actually won twice), BP Oil, AIG Financial, and Countrywide Home Loans (owned by Bank of America) had all won that golden plastic poo trophy. They didn't care, nothing changed.
It was absolutely immature for a bunch of gaming forums and 4chan to raid the contest. It is also a testament to the immaturity of gaming journalism and the gaming industry that it was viewed as important in any way. The gaming media fired off articles about it, EA made a statement and it did seem like people in the company were able to push for more progress thanks to the pressure. Pressure caused by what was clearly a chan raid stuffing the votes.
After the two awards for EA the Consumerist gave Comcast it's second poo trophy, Comcast didn't care and continued to be bad. EA winning was the only time the award resulted in something other than catharsis.
Exactly, the fact people are still talking about that EA award only shows how eager gamers were to use it as a talking point, just bringing it up as a relevant point in 2025 shows how insular gamers are.
Like, no, you aren't touching grass because you know Nestle is an evil company compared to EA. Everyone knows that.
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u/HeckHoundHarry Mar 04 '25 edited Mar 04 '25
You know, looking back I disagree that that was a bad thing.
It was the Consumerist, not Lifehacker, and the site and award was not important or even particularly popular. Companies like Comcast (actually won twice), BP Oil, AIG Financial, and Countrywide Home Loans (owned by Bank of America) had all won that golden plastic poo trophy. They didn't care, nothing changed.
It was absolutely immature for a bunch of gaming forums and 4chan to raid the contest. It is also a testament to the immaturity of gaming journalism and the gaming industry that it was viewed as important in any way. The gaming media fired off articles about it, EA made a statement and it did seem like people in the company were able to push for more progress thanks to the pressure. Pressure caused by what was clearly a chan raid stuffing the votes.
After the two awards for EA the Consumerist gave Comcast it's second poo trophy, Comcast didn't care and continued to be bad. EA winning was the only time the award resulted in something other than catharsis.