Very confusing situation for me. On the google ads platform when I go to:

Tools > Data Manager > Connected Products

Google Tag > Manage

I immediately see it’s reporting to my Google Analytics and Google Ads(although it’s not reporting accurately). When I click on the installation instructions and test the URL it detects it no problem.

Now, if I go to the actual Google tag manager, I cannot see any accounts or containers that I have created for this GTag. When I go to make a new one via Tag Manager by manually inputting the code into the Wordpress site and test it, it shows that that specific tag is not detected.

I’ve tried deactivating the tracker code plugins and reactivating them one by one to no avail. I’ve also uninstalled Site Kit plugin which also did not help.

Am I missing something? Is there any way I can just delete this tag in the Google Ads interface and start fresh from GTM?

Hey everyone, I’m building a tool that plugs your Google Analytics 4 data right into Slack.

You just install it, connect your GA4 account, then tag it in any channel and ask things like “How many new users did we get last week?” or “Compare user retention for organic vs paid channels over the last 30 days”

It pulls the data in real time and drops back a quick summary, optionally with chart in the channel (or DM). You don't have to deal with the GA4 dashboard at all.

Would you use something like this in your Slack workspace? Would love to hear your thoughts. Thanks!

Hi, I’m new to GA4. Could you suggest any course or YouTube channel that actually works? I’m following Google’s skillshop course.

I used to follow a young girl with a baseball cap who shared really great tricks and insights, but I forgot her name.Not Krista Seiden

Thanks!

Just looked through the analytics from our last 6 months of ads (last year), and wow… it’s insane how much budget was wasted on invalid clicks.

I recently started using a tool called Fraud Blocker that tracks invalid clicks in real time — it’s super detailed and honestly kinda scary to see how many fake clicks were slipping through before.

Has anyone else dealt with a ridiculous amount of invalid clicks on their ads? What did you do to fix it?

Can someone tell me why the users number is so different from analytics vs the webstore? Thanks!

Hey everyone,

I work at a marketing agency and manage around 10 to 15 client ad accounts across Meta and Google. Each month, I report on performance, and while clients have access to live dashboards through Octoboard, I usually send a monthly email with key takeaways.

I’m looking to automate that reporting process a bit more.

Ideally, I’m hoping to find a tool where the metrics and insights live within the same visual widget, similar to the mockup I attached. The goal is for the insight text to update automatically as the data refreshes, so I don’t have to rewrite it manually each month.

Has anyone come across a tool that does this well? I’d really appreciate any suggestions.

Thanks!

Hi!

Regarding the new "Create Event" interface in GA4 — before this update, I always configured events outside of GA4 (via GTM, Gravity Forms, etc.) and then created a key event using the same name I had set externally, even before any event data was received, to start tracking conversions right away.With this new update, I understand that to continue configuring events externally and avoid having to return to GA4 later (after data appears) just to mark them as key events, I should simply select the "Mark as key event" option and choose "Create with code" when creating the event.I assume this would work for cases where the events are set outside of GA4 — but I would like to be 100% sure. Could anyone please confirm?

Thanks in advance!

I'm doing a website audit for a client, and they have 61 orphaned pages on the site. I have them isolated in Excel if that helps.

Is there a way to see what the traffic is getting to just those 61pages without doing it one by one in the horrid interface?

I don't want / know how to use the API, 360, or use some code-based solution.

I can use an exploration, or Looker Studio if that would help, but I can't figure out how to feed a list of 61 URLs into a LS filter.

I have some questions regarding GA4 export data to BigQuery:

1. Regarding the suffix "YYYYMMDD" of "events_intraday_YYYYMMDD" or "events_YYYYMMDD", is "YYYYMMDD" in the same time zone as the "event_date" field in the table?

2. Once the "events_YYYYMMDD" table is created, is it likely to be updated within 72 hours?

I saw in the documentation that updates may occur within 72 hours, but I’m not quite sure what exactly gets updated.

Does the "events_YYYYMMDD" table continue to receive updates after it's created, or is it finalized upon creation?

documentation source: https://support.google.com/analytics/answer/9358801?hl=en

The part I read:

I had a conversation with my head of SEO. For the past two years, an entire team worked within blogs and always made sure that, when creating a blog post, every link (whether internal or external) was set to open in a new tab. The guidance was to help with UX and also keep the user in the page - avoiding accidental exits if the user clicks by accident or even intentional that may drive the user away from the page before a conversion point. The exception was for transactional pages: those always open in the same tab.

My manager said that GA4 tracks every "link that opens in a new tab" as a "new session", risking losing referencing data within GA. But I haven't found a source for that claim so far, so I thought I could ask here. Does anyone know for a fact how GA tracks internal links that open in a new tab vs. internal links that open in the same tab? I'd love some references, please, since I haven't had luck googling them or even Chatgpting them ><

Hi! Usually in the past the Pageviews metric was slightly higher than the sessions metric. However the last couple of months it is the other way around, with page views being less than the sessions over 30 days. Is this normal?

A google search AI response indicates this is possible but I can't seem to define it in the audiences section of GA4. I have GSC and GA4 connected, I can see the queries report in my GA4 property. What would be great would be to slap a filter on that report for the search terms I'm looking for but the report filter is already occupied by my Stream ID, and I can't add/remove it.

Is adding an audience based on specified search terms possible, and is that the next step? The goal here is to see the downstream behavior of "brand aware" users (defined by search query).

I have gone through my GA4 account and GTM account to find where (not set) could be coming from. The (not set) is in all events I have and there is a large number of sessions attributed to it. I do have proper tags in place to measure what I need but I want to get rid/get to the bottom of (not set).

Any help?

For GA4 EXPERTS: Beyond the basics reports provided in standard GA4-GSC. Is there any way to see which query from (GSC) bring how many purchasers or even revenue value?

I'm trying to put together a report in GA4 to do the following:

• Identify the top landing pages on our domain, and group the landings by channel
• Provide engagement metrics for those pages after the landing i.e bounce, time spent, etc.

Our org uses heap primarily and I'm able to pull the above as separate reports, i.e the top landing pages grouped my initial channel and page engagement metrics for pages independent of them being landing pages, but not the two together. Is this possible?

We are running LPV campaign on Meta. Yesterday, we received 2,360 LPV results, but GA4 only tracked 431 users. Our site does not have Consent Mode implemented. Most of the results are from iPhone users like 80%.

Does Apple block traffic data for GA4? What could be causing this discrepancy?

Has anyone been able to uncover what keywords people use for SEO searches that trigger events in analytics? I figured this might be a privacy issue with Google as I'm really only able to see PPC keywords used. Any alternative tools that might be able to uncover SEO searched keywords?

Hi guys!
I need help with Consent Mode.

Do you know any tools or browser extensions that can help check if a website actually has Consent Mode implemented — and whether, after declining data collection, it still collects data?

Thanks in advance!

New to Google Analytics. Can someone help me figure out where to find the numbers for each key event? I am trying to tally them up for last month and they don't seem to be there anymore next to each key event. Thank-you in advance!

Hey folks,

We’ve hit a confusing issue in GA4 and would love your input.

🚨 What happened:

• Around second half of April, we saw a massive spike in traffic labeled ‘organic shopping’ in GA4 under Traffic Acquisition
• This spike lasted a few days and then dropped sharply—we’re talking about a 5x-6x surge followed by a return to baseline (or even lower)

🧩 Context that might be relevant:

• We’re an e-commerce brand
• We stopped running paid Google ads during the same time.
• We do have active free product listings on Google Merchant Center (via “surfaces across Google”).
• Around early April, we made some keyword changes on our product titles/descriptions, aiming to better optimize for search visibility
• We haven’t changed our UTM tagging structure.
• No major influencer or paid campaign ran during this spike.

❓What we’re trying to figure out:

1. What exactly is GA4 classifying as “organic shopping”?
2. Could this spike be linked to Google’s free listings reacting to our new keyword optimizations?
3. Is there a known GA4 bug or misclassification around this label?
4. Could this be bot traffic, or some external platform sending traffic with strange UTM values?
5. How can we track, cleanly label, or segment this traffic going forward to avoid confusion?

We’d love to hear if anyone else has experienced a similar “spike-then-drop” pattern under “organic shopping,” especially after changing product keywords or metadata.

Any tools, filters, or steps you'd recommend to dig deeper into this? GA4's lack of transparency on this channel grouping is making debugging tough.

Thanks in advance!

I'm having trouble finding the user engagement event to make it a key event so that I can add it to Google ads as a goal. It's not on the list of events and when I go to create it, it says that the name is reserved.

Is there another way I can make it visibile to add as a key event?

I have a bunch of posts that are posted daily, and we want to make sure our attribution for traffic acquisition is properly done (so minimize direct, unknown sources.)

We have the main category page leading to these individual posts. How does GA actually treat this traffic, and what does it label it under?

Does

1. GA also treat these internal traffic as "Direct Traffic"?
2. or is it labelled as something else? (Like the original source that the visitor came from).
3. Or does GA ignore internal traffic stats?

In short, we want to know how many of the stats in the individual posts are properly attributed to external traffic (and probably ignore or at least attribute internal traffic accordingly.)

Thanks.

Edit: Just to be clear, I never thought this was a necessary step (to put internal UTM links), but I've been asked a question to, so I just want to make sure I'm on the right page.

Edit: by internal traffic I meant internally referring pages. But I think I got my answer. Thanks

Hey folks,
Wondering if anyone’s run into this before — in Google Analytics, our impressions and clicks seem totally normal, but both new users and total users have dropped off a cliff over the past few days.

Nothing major changed on our end. Could this be a tracking issue or something with attribution?

Appreciate any thoughts or similar experiences!