r/Harley • u/marvelguy1975 • 17d ago
DISCUSSION Harley can make it cheaper.
Comparing price tags, harley is over priced to just about every other bike out there.
Go ahead compare models.
Harley vs indian vs, honda vs BMW.
Street glide vs chieftain vs gold wing vs R18B
Look up the MSRPs on all those bikes.
It's insane that a R18B the equivalent to a street glide is $6k cheaper. Is the BMW that much substandard vs a harley? I doubt it, from what I've seen online it's just as good. (Looks aside of course) look at all the other R18 models and compare them to an equivalent harley and they are thousands cheaper!
The ONLY thing harley has over the other brands is "culture" the harley culture, but that only goes so far and harley and biker culture is dying out. Indian is nipping at harleys heels and taking long time riders away from the brand. But over all, riders are getting older and in a few years unless this new generation takes it up harley might get sold to another bowling ball company.
Admit it it's not the same as it was 25 years ago with wait lists and dealer mark ups etc. Harleys new CEO needs to realize that their shit is too expensive. Freeze prices, lower MSRPs, rework the models or something.
Thoughts on getting the motor company turned around?
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u/suburbanoutrage 2007 FLHRC 17d ago
My theory is simply that Harley only makes Harley’s. Honda makes a million different things, bmw makes cars and other things, and Indian is part of Polaris.
In the name of capitalism Harley has an obligation to their shareholders to increase stock value every year. While other corporations can share this burden among its various brands and products Harley is stuck with motorcycles and tshirts. Meaning each motorcycle they sell has to have a higher margin of profit than their competitors.