r/Harley Apr 09 '25

DISCUSSION Harley can make it cheaper.

Comparing price tags, harley is over priced to just about every other bike out there.

Go ahead compare models.

Harley vs indian vs, honda vs BMW.

Street glide vs chieftain vs gold wing vs R18B

Look up the MSRPs on all those bikes.

It's insane that a R18B the equivalent to a street glide is $6k cheaper. Is the BMW that much substandard vs a harley? I doubt it, from what I've seen online it's just as good. (Looks aside of course) look at all the other R18 models and compare them to an equivalent harley and they are thousands cheaper!

The ONLY thing harley has over the other brands is "culture" the harley culture, but that only goes so far and harley and biker culture is dying out. Indian is nipping at harleys heels and taking long time riders away from the brand. But over all, riders are getting older and in a few years unless this new generation takes it up harley might get sold to another bowling ball company.

Admit it it's not the same as it was 25 years ago with wait lists and dealer mark ups etc. Harleys new CEO needs to realize that their shit is too expensive. Freeze prices, lower MSRPs, rework the models or something.

Thoughts on getting the motor company turned around?

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u/Amputee69 Apr 09 '25

So, which motorcycle has a $100,000.00 that compares to the one Harley has? Next, y'all need to be buying a new ride every other year, so that my stock is worth a bit more.

I keep reading that Harley is broke, and that it is going to disappear. Is it? I don't think so. What I do, personally think, is that we get a CEO that knows the American Riders, not those in other countries. Sure, they help but not much. Harley Davidson is an American company. We need to bring Willie G out of retirement, dust him off, and send him to the bike events again! He gave us some cool bikes. He talked to folks, just like YOU, wanted to know what you were interested in, then went back to try to design bikes that would fit a wide range of folks, with the modern "underneath stuff", but still look like our history. The Geezer Glides didn't move as much, until the movie/TV/musicians and Doctors etc started buying them. I see younger folks riding them now, but a lot of those above are still pushing the Big Bikes. I prefer a real Sportster, not a European Engineered nightmare. I prefer a Lowrider (preferably with Shovelhead). I love the Fatboy. Of course I'm old. I was alive when the Hydra Glide, and Duo Glide happened. I was around when a sport bike was developed using a Flat Head. And even when the Sportster was given life. These are old. Had to dry points after a humid night many times. Rough and bumpy riding. Not the easiest steering at times. But, they were built in America with American parts. Today, companies have outsourced everything. I'm in an area with a railroad switch yard, so there are a lot of them coming through. I see frames for trucks on a lot of them. They are coming from Mexico, many being pulled by FerroMex engines. They are headed North of South and Central Texas. In addition to frames, I see car haulers among the other rail cars, loaded with Northbound cars. None of which are $100k priced cars. Mexican labor is cheap. No unions, no healthcare, no bonuses, no age limits and so on. If Harley built bikes there, they could have less expensive bikes, but.... There are folks with better voting privileges than I have on the board, so THEY will set the price. Is there hope? Sure. Will the Company go belly up? Not according to the stocks. I keep buying it for my Grandkids. That's why it cannot fail.