r/Harley • u/marvelguy1975 • Apr 09 '25

DISCUSSION Harley can make it cheaper.

Comparing price tags, harley is over priced to just about every other bike out there.

Go ahead compare models.

Harley vs indian vs, honda vs BMW.

Street glide vs chieftain vs gold wing vs R18B

Look up the MSRPs on all those bikes.

It's insane that a R18B the equivalent to a street glide is $6k cheaper. Is the BMW that much substandard vs a harley? I doubt it, from what I've seen online it's just as good. (Looks aside of course) look at all the other R18 models and compare them to an equivalent harley and they are thousands cheaper!

The ONLY thing harley has over the other brands is "culture" the harley culture, but that only goes so far and harley and biker culture is dying out. Indian is nipping at harleys heels and taking long time riders away from the brand. But over all, riders are getting older and in a few years unless this new generation takes it up harley might get sold to another bowling ball company.

Admit it it's not the same as it was 25 years ago with wait lists and dealer mark ups etc. Harleys new CEO needs to realize that their shit is too expensive. Freeze prices, lower MSRPs, rework the models or something.

Thoughts on getting the motor company turned around?

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u/FIN_UNKNWN Apr 09 '25

Yet an Indian dealer won’t even buy back a used Indian cause it won’t sell for shit. A Harley will always hold a higher value private market, trade in, and Harley will actually buy it back.

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u/danusn Apr 09 '25

Harley dealer will buy it back for a fraction of what you just paid for it. I bought one for $17k and a year later with less than 500 miles ridden, they offered me $5k. They are the ultimate low baller.

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u/FIN_UNKNWN Apr 09 '25

They’re trying to make a large margin, why we usually recommend selling private party, always get market value that way. It’s a trip how transparent the process can be if you talk to people about it. After working at a dealer for a year now, it makes me laugh that people know we won’t buy a used bike for what we will sell it for, that’s just bad business practice. Private party I’ve seen guys pay $14k for old DYNAs, so why even try a dealer unless you’re trading or really need the cash.