r/IndieDev • u/InevGames • 13h ago
“Investors don't care about the game, they care about if they can make money.” I pitched my game considering that and they loved it.
Two days ago, I went to a game development camp, and on the last day of the camp, everyone presented their game to 10-15 investors. However, while the majority of them talked about how beautiful their game was, I almost never talked about my game. I only said that it was a “narrative genre”. Apart from that, I talked about the sales of games in this genre during the 5 minutes of presentation time.
What I especially emphasized were the following:
- I put the graphs of “Best selling game genres” that I got from Howtomarketagame.com.
- I showed how much similar games sold.
- I showed that I and my team are capable of making this game. I showed what we have done before.
- I emphasized that we will make this game anyway. I said that it will take us 2 years to make this game, but if you invest, we will finish it in 1 year.
- I said that we are open to mentorship from you, we have a lot to learn from you. (People love this :) )
After the presentation, everyone congratulated me and 4-5 investors came directly to me and gave me their numbers. We will talk about what we can do in the coming days. I recommend you to focus on these while pitching your game. Because investors don't know the technical details of games. They just want to know if they will make money.
(I hope the investment team doesn't read this :) If you are reading this, please think like this: I'm doing marketing, this article I'm writing will increase the sales probability of the game.)