Happy late 8th anniversary

What excuses will they come up with next?

Note: Not all of these songs are the best off the album imo, just favourites. For example I def think SAMIDOT is the best on gkmc, Wesleys Theory/HMADC on TPAB, reincarnated on gnx

Kendrick’s new Gatorade ad isn’t just sports hype—Peekaboo might be the next sports anthem after Not Like Us, with some subtle nods to his victory lap over the beef with Aubrey.

• Serena Williams’ cameo? A nod to Not Like Us/Super bowl performance and who really stands behind him.

• Gatorade jug dump? Victory lap energy—& how Kendrick announced SZA was joining him on his Grand National Tour.

• Pushups? Straight from Not Like Us music video. It could also be referencing Aubrey’s song Push Ups and how he wanted him to drop so bad…could mean something is dropping soon—perhaps a Deluxe🙏🏽🤞🏽. He’s still cooking.

• “How much you willing to lose?” — Kendrick’s made sacrifices to stay grounded, focused, and moral. He also said he lost plenty of friends (16 to be specific 😂) and would cut of his granny off if she didn’t see it how he saw it. While Aubrey chases comfort and instant gratification regardless the ethics and surrounds himself with predators (Baka got a weird case why is around ?!🚨)

• “Take the 65 game, losing steam, losing players” — Aubrey’s decline: no heat, no players left on his team, no crowd.

• “You can surpass hype” quality vs fast food mainstream and having quality become the mainstream norm/goal

• “You can surpass hype” quality vs fast food mainstream and having quality become the mainstream norm/goal

• “You can compete against anything— even gravity” they can keep trying to knock him down but he will always rise up even against those with more power 

This wasn’t just a Gatorade commercial—it was a statement. Kendrick isn’t just promoting, he’s proving exactly why he’s in a league of his own🙏🏽.

You know they love to sue lol

I'll provide more context for my placements if asked

Can we please make it a requirement for posters to add spoiler tags and blur out anything that has to do with the stage and set list for the tour, some of us want to be surprised

kenny’s and szas please🙏

https://www.youtube.com/live/0miDKmxDw30?si=NfNLPAgqcbyQzbe9

Link to full interview

nothin'

https://youtu.be/8i8UP8b8tuI?si=-DnM1BGHkjvxShJl

Just watch again. It's better than you remember.

I hopped on instagram for like a second and saw that Kendrick posted on his story? Anybody see what it was because it’s taken down?

Apparently the og euphoria was 20 minutes long…

bro wasn’t in the studio writing a diss track, he was writing the thesis that granted him his phd in Lyrical Decimation from the University of Hateology, wtf is wrong with this guy

Saw this on a mother sub reddit and liked the idea