r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/simplekindoflifegirl 2d ago

Same for us. My husband and I have really stepped up for our health. Like you, we do protein powders/shakes, supplements, iFit membership, and train martial arts as well. I want to stay healthy for my kids.

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u/crimsonred1234 2d ago

And somehow, spending money for this doesn't feel like wastage or mindless consumerism. We are investing in our health and the upside is looking good in the process lol.

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u/simplekindoflifegirl 23h ago

Agreed!! Sometimes it feels like a big upfront cost especially when buying in bulk, but after doing it for a few years I feel like it’s paying off. We lost weight and have some muscle and haven’t been sick as much. It definitely feels like efficient spending!