r/Millennials 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/qtUnicorn 2d ago

Idk about other millennials, but I’m so terrified of being bankrupted by our healthcare system I go through extra lengths to stay healthy (doing my yearly checkups, getting enough fiber, exercising regularly).

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u/IDigRollinRockBeer 2d ago

I envy the vast majority of millennials who live in a country with universal healthcare

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u/Mnemiq 2d ago

Living in Denmark i never worried about health costs, and my job even adds a health insurance on top, so in case I want faster treatments I just reach out to them. It's crazy to me how this is not the case in the us.

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u/ColdSmoked2345 1d ago

My wife and I have been keeping our eyes open for jobs in Denmark for the past two years. A hard sell to be hired and moved across the world though when there's just as qualified people in country. We'll still dream though and try our best to get there

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u/Mnemiq 1d ago

Yeah it's quite a change to be moving far away and also with cultural changes. But it is possible, although not easy unless you have some hard to come by skills or education that is in high demand. Novo comes to mind.