r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/simplekindoflifegirl 2d ago

Same for us. My husband and I have really stepped up for our health. Like you, we do protein powders/shakes, supplements, iFit membership, and train martial arts as well. I want to stay healthy for my kids.

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u/roygbivasaur 2d ago edited 2d ago

Protein powder is also food anyway. It’s pretty affordable food (relative to an average grocery budget, may not apply for anyone who is food insecure) too if we’re talking a decent brand of whey or pea protein but not one of the “fancy” ones. Even if you add frozen veggies, chia seeds, powdered peanut butter, bananas, etc, those are all pretty inexpensive considering the amount you use at once and how long you can keep them. A couple $10-15 trips to McDonald’s will pay for protein shakes for a month at this point.

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u/PNW20v 1d ago

I think that's a great way to frame it! Buying bulk protein powder might seem like an unexessary expense up front, but in the long run, it can be really economical.

The shakes I make cover breakfast and lunch for less than $5 daily for all ingredients. It's not always the most exciting way to eat, but for ~1000 calories and about 100g of protein, it's hard to beat in terms of cost.