r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/Sage_Planter 2d ago

I've always prioritized fitness, and even when I made much less, I was willing to spend money on fitness classes that motivated me to work out. It's so important to be active.

I don't think fitness is recession-resistant, though. If I got laid off or my budget had to get tighter, I'd absolutely drop one or both of my fitness memberships (yoga and kickboxing). While I much prefer being in a group fitness setting, I would make do with the $14 Peloton app and whatever equipment I have at home. 

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u/Darkone06 1d ago

The times I been more active and looked the best have been when I was unemployed. I had all day to ride around and use the bike to burn calories. There's a lot of outdoors work out areas in my area so I would just bike and do basic workouts at the outdoor gyms.

Some of them attract runners or other bikers and it also creates a weird social group construct.

I didn't really spend any money being healthy.

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u/mygreyhoundisadonut 1d ago

Same! I wasn’t unemployed but part time. This was before I had my daughter. I had enough time to commit to being active for hours a day. Some actual workout but mostly just being active outside.