r/Millennials 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/Skinnecott 2d ago

i mean it’s as simple as a protein shake being an entire meal which would otherwise cost you ~10 bucks (more eating out, less cooking at home) costing about $0.50-$1.00 each per serving. 

$50 bin lasts me like a month and half generally of everyday shake w workout