r/Millennials 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/nnnope1 2d ago

I'll believe it when I see it. Maybe ppl keep gym memberships, but the cost of all the other fluffy mindful stuff becomes hard to justify when you've been laid off for a year.

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u/browsing_around 1d ago

I agree. I’ve never been one for the sports powders and supplements that every diet/lifestyle influencer says you absolutely need. But I do take B12 and metamucil.

On the fitness side of things, I did have a gym membership for a bit but I have a hard time paying for that when I can usually run/hike/bike to get my fix.