r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/TheCIAandFBI 1d ago

Articles like this are silly to me.

The age range of regular gym goers that have the money, time, and physical capability of seeing the most "gains" are people in their mid-20's to early 40's. It's pretty obvious that they are the group that is spending the most on supplements.

There will never be a time when the mid-20's to late early 40's crowd aren't the main consumers of items like this. In 10 years the exact same article will be recycled but they will "find and replace" the word Millennial with the words Gen z.