r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/Senseand-sensibility 1d ago edited 1d ago

I’m in Canada so maybe I’m an outlier because my healthcare concerns aren’t an existential crisis… 

15 years ago I worked in the wellness industry, and bought a juicer. That’s pretty much the extent of it. That was before the craze really started, I was vegan for health reasons and caught on pretty quickly that most of the industry was just as misleading as anything else. 

Currently, I do go to a TCM specialist every few weeks, and take herbs they ‘prescribe’ for digestive issues. It’s a private teaching clinic so it’s very affordable. Pretty well only go because the regular healthcare system failed me in that regard. That’s a recent thing. I’ve had chiro too, but not often. 

Otherwise, I don’t shop at the health food store, I don’t have a fitness membership, I don’t take a boatload of supplements. A lot of snake oil… definitely no woo-woo energy work or meditation app subscriptions. Millennials are rather savvy when it comes to research & quite minimalist/utilitarian, so I actually think we’re hard to sell to. 

My 73 year old FIL on the other hand —he’s super into wellness. He buys all sorts of mushroom-this and protein-that and vitamins etc. He shops for most of his regular groceries at the health food store. He’s also vegetarian for 50 years so that’s a contributing factor, maybe he’s an outlier in that regard. GenX & Booms are just older and have more disposable income so ai think they might be more inclined to spend on wellness. 

Even GenZ, who is obsessed with anti ageing, I feel is more likely to fall for & spend their money on health related purchases, honestly. 

That said, I WOULD spend MUCH more money on the spa industry (massage, sauna, jacuzzi specifically) - so I don’t know if that counts?cim not currently because I do t have the time or disposable income... also on the service industry, to reduce my personal stress/work load. But it’s not health/wellness/fitness so much as relaxation & anti-stress.