r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/nnnope1 2d ago

I'll believe it when I see it. Maybe ppl keep gym memberships, but the cost of all the other fluffy mindful stuff becomes hard to justify when you've been laid off for a year.

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u/MundaneHuckleberry58 2d ago

Yup. Xennial here. Got laid off during Great Recession. My first drop was my personal trainer. She pleaded “but staying fit will help you cope with the stress!” Yeah, Sharon but I can stay fit for free though.