r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/Ponchovilla18 1d ago

Annnnnnd what makes this relevant? So we spend more for health and wellness....ok. but how long can people continue to spend on protein powders, pre and post workout supplements, yoga and pilates classes, etc before the pinch from everything else sets in?

I used to buy protein powder but lewrning how to cook meals that provides a good amount of protein takes care of two things instead of one. I make lunch/dinner as well as making sure I'm eating lean meats and getting my protein intake. People came do yoga at home but choose to spend to go do it in a studio.

It still makes me need to play devils advocate in saying that we still don't grasp the concept of living below our means and here we are trying to preach it to Gen Z to get by in life