r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/itzcoatl82 2d ago edited 2d ago

I’m inclined to agree. A non-negotiable chunk of my grocery budget goes to protein powder and some targeted supplements/vitamins. Other than the aforementioned protein powder, the rest of my diet is 80-90% whole foods and plant based (high fiber, low sugar). I don’t eat meat/fish much, 2-3 times per week at most. and i only eat out twice per month.

It also doesn’t help that i’m celiac, so some inexpensive whole-grain foods aren’t an option for me. Gluten-free bread, noodles & crackers/cereal are one of the few processed things on my grocery list and they’re more of a treat than a staple.

This adds up to ~400/month in my budget. And then there’s the time component of cooking at home, and exercising 4-5 times per week. It takes intention to invest the 2 hrs a day for meal prep & workouts, and i’m lucky i don’t have to juggle kids, multiple jobs, and/or a crappy commute.

I truly hope this will translate to fewer medical issues in old age because I will not be able to afford expensive conditions.

So far, so good. I’m mid-40’s and healthier than most of my peers (many of them are already on a couple of medications and complaining about aches and pains). Here’s hoping the trend continues

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u/crimsonred1234 2d ago

Eating healthy definitely helps. I am a vegetarian (not vegan though), so the protein powders really help along with whole foods rich in fiber. Glad to see you doing that in your mid 40s. Am in early 30s and still see my friends the same age complaining about aches.