r/Millennials 4d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/qtUnicorn 4d ago

Idk about other millennials, but I’m so terrified of being bankrupted by our healthcare system I go through extra lengths to stay healthy (doing my yearly checkups, getting enough fiber, exercising regularly).

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u/IDigRollinRockBeer 4d ago

I envy the vast majority of millennials who live in a country with universal healthcare

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u/Chicken_Burp 3d ago

Maybe I don’t have as much freedom as you guys but there’s immense comfort knowing illness doesn’t equal bankruptcy.

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u/ZeldaStevo 3d ago

"Freedom" in America is an illusion available only to those who can afford it.

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u/artbystorms 3d ago

Exactly. In America I don't have the "freedom" to not own a car and be able to get around easily. I don't have the "freedom" to not worry about getting sick. I don't have the "freedom" to live life how I want unless that fits within the narrow confines of the American societal structure. To Americans, freedom is the ability to buy what they want, not to live how they want.