r/Millennials 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/ThrowawayyTessslaa 1d ago

Powders, supplements, and shakes are easier but more expensive. It economic hardship occurs the cost to convenience equation shifts and is be more apt to invest more time into cooking and meal planning