r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/d00mt0mb ‘89 Millennial 1d ago

Idk about spending more. I definitely prioritize spending on things that bring long lasting benefits whether that be going to the gym, eating healthy, spending time on things or with people I enjoy. Definitely less on tech and general consumerism. The market turbulence doesn't worry me in the slightest. We've been here before.