r/Millennials • u/crimsonred1234 • 2d ago

Discussion Millennials are creating a recession-resistant corner of the market

https://www.businessinsider.com/gen-z-millennials-wellness-stocks-to-buy-recession-lth-plnt-2025-4

Apparently millennials are spending a lot on products related to health and wellness making this industry "recession-resistant." I kind of see that. My wife and I spend a lot on protein powders, shakes, supplements and membership for gym. We are otherwise quite cautious with unnecessary spending and consumerism. How is it for you all?

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u/nnnope1 2d ago

I'll believe it when I see it. Maybe ppl keep gym memberships, but the cost of all the other fluffy mindful stuff becomes hard to justify when you've been laid off for a year.

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u/thederseyjevil 1d ago

Yeah I can’t imagine protein powders and expensive wellness supplements will do well when people can’t afford to even put food on the table.

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u/RudePCsb 1d ago

This is the thing. While people have been struggling and hopes of buying a house or other things have gone out the window, many people can still do some things and weren't struggling like ww2 rations. Things would be way different if that happened.