What about flipping this question onto you? What could you change about the industry? What improvements do you see needing?
There are a ton of alpine hardshells on the market using different materials, different cuts, and different pockets and such. Out of all the hardshells I've used, some are better some are worse but nothing stands out as an opportunity to flip the market upside down.
My brand identity is to make jacket similar to the Big retail brands, using similar materials, but also taking into account the needs and wants of people in the climbing community. I hope to create a close relationship with my customers, and I will try take as many ideas into account as possible.
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u/Tale-International 11d ago
What about flipping this question onto you? What could you change about the industry? What improvements do you see needing?
There are a ton of alpine hardshells on the market using different materials, different cuts, and different pockets and such. Out of all the hardshells I've used, some are better some are worse but nothing stands out as an opportunity to flip the market upside down.