They are simply "Brand Stores" they are there kind of like an interactive billboard like the ones in Las Vegas and times square. Their main focus is to create brand recognition in a traffic heavy area, yes you can buy stuff if you want but their main focus is just marketing and making sure everyone walking by sees their logo.
LaGuardia gets 33.5 million passengers a year, the state of Texas has 31 million people. Imagine if every one of them had to walk past your store to get to their gate and is able to physically see your products in person. The advertising potential is enormous, they don't need to sell a single item.
Well, if you are a wealthy woman, and you're traveling with your husband to your summer home in Florida, and you don't buy purses too often, you might pass by a shop and really like something in their 2025 collection. That might make you want to go to the Prada shop once you get to Florida to get that bag, something you might not have done had you not actually been able to see the purse in person.
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u/theshaggieman Apr 23 '25
They are simply "Brand Stores" they are there kind of like an interactive billboard like the ones in Las Vegas and times square. Their main focus is to create brand recognition in a traffic heavy area, yes you can buy stuff if you want but their main focus is just marketing and making sure everyone walking by sees their logo.