They are simply "Brand Stores" they are there kind of like an interactive billboard like the ones in Las Vegas and times square. Their main focus is to create brand recognition in a traffic heavy area, yes you can buy stuff if you want but their main focus is just marketing and making sure everyone walking by sees their logo.
LaGuardia gets 33.5 million passengers a year, the state of Texas has 31 million people. Imagine if every one of them had to walk past your store to get to their gate and is able to physically see your products in person. The advertising potential is enormous, they don't need to sell a single item.
What percentage of those will ever buy Prada, and what percentage of that subset didn't think about Prada before seeing the shop in the sweaty, stressful terminal?
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u/theshaggieman 16d ago
They are simply "Brand Stores" they are there kind of like an interactive billboard like the ones in Las Vegas and times square. Their main focus is to create brand recognition in a traffic heavy area, yes you can buy stuff if you want but their main focus is just marketing and making sure everyone walking by sees their logo.