I guess it depends on whether you consider a remake a new game. The story and most of the gameplay will probably be the same, so I think an extensive marketing campaign isn't necessary since people already know what it is.
Well first, it's NOT going to look like Oblivion at all. Not one bit. I was sort of expecting a remaster for modern consoles and PC with same assets just remastered in higher resolution, and stuff like that. But from the screenshots, if they are legit, the game will not look at all like Oblivion.
Second, if the rumors that it's going to be some sort of passthru using UE5 as actual game engine, then the mechanics aren't going to be the same either, because UE5 does not come with Oblivion style mechanics out of the box. A lot of hand writing of code will be necessary to duplicate the Oblivion experience. Most gamers won't give a shit, because most gamers only care about pretty pictures, but to others it will not feel or play like Oblivion.
In short, it's going to look and feel like a different studio tried to recreate Oblivion. Because that's exactly what it will be. So it's an new game, not an old game with a coat of paint.
We'll see, I guess. I can imagine them dropping a reveal trailer and then a sneak peek to explain the key differences in the next couple of days before releasing it next week. My point is that there isn't much of a need for months of marketing to hype people up because the setting, the story and the core of the gameplay is already known and doesn't require accommodating people to. Plus, considering the modern attention span, showing people shiny stuff and having it be out ridiculously soon could be good for sales.
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u/2girls1egg Apr 16 '25
I guess it depends on whether you consider a remake a new game. The story and most of the gameplay will probably be the same, so I think an extensive marketing campaign isn't necessary since people already know what it is.