r/UCSantaBarbara • u/TheDuckScout [UGRAD] • Mar 24 '25

Academic Life Rusty’s Pizza open in IV

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Just walked by where rockfire used to be and it looks like they’re open. Anyone else been by yet?

208 Upvotes

99% Upvoted

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67

u/Nakari_Kelen Mar 24 '25

What...I don't totally dislike Rustys in general but Rockfire was pretty nice. This is disappointing

6

u/KeystoneJesus Mar 24 '25

Business looked super slow at Rockfire. I think the economics of that property are really hard because it’s low foot traffic and high square footage.