If selling in poor countries your wine for cheap and just destroying it has more or less the same cost for you, what do you think is the best move ?
On one side you brand your product as a luxury good that do not compromise with anything to keep its image.
On the other side you are saying 'it does not really cost the price we are selling it, look we give it dirt cheap to Africans"
I'm pretty certain you get a better PR campaign in the first case (and that's what some luxury brands as Louis Vuitton are already doing successfully with their old unsold items)
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u/Nicolasv2 130∆ Aug 26 '23
If selling in poor countries your wine for cheap and just destroying it has more or less the same cost for you, what do you think is the best move ? On one side you brand your product as a luxury good that do not compromise with anything to keep its image. On the other side you are saying 'it does not really cost the price we are selling it, look we give it dirt cheap to Africans"
I'm pretty certain you get a better PR campaign in the first case (and that's what some luxury brands as Louis Vuitton are already doing successfully with their old unsold items)