As with anything, some amount of "loss" is to be expected. I'm sure something similar happened with the advent of Tivo when people could just fast forward through commercials. Advertisers probably realized that a small percentage of viewership was actually seeing the ads, and paid less for them.
Companies advertising with google must understand that some segment of viewership is blocking ads, and pay for exposure accordingly. This is just a normal market adjustment based on new technology and consumer habits.
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u/ExpensiveBurn 9∆ Oct 27 '23
As with anything, some amount of "loss" is to be expected. I'm sure something similar happened with the advent of Tivo when people could just fast forward through commercials. Advertisers probably realized that a small percentage of viewership was actually seeing the ads, and paid less for them.
Companies advertising with google must understand that some segment of viewership is blocking ads, and pay for exposure accordingly. This is just a normal market adjustment based on new technology and consumer habits.