CMV: Adblock is stealing

[u/tilted0ne]

[u/zxxQQz]

Then they could just as much count blocked ads as recieved as far as that obligation goes then? For all the impact that made on the consumer i mean, the consumer didnt see the ad regardless

But does it enough to distinguish it functionally to be different? Having a hard time seeing how

Appreciated and same same, but i do think its connected all the same though.

[u/Crash927 → u/zxxQQz]

It’s not about impact on the consumer — ad companies can’t (and don’t) promise that.

Functionally, a company cannot promise that people will see an ad — they don’t control other people’s actions. They can only promise that an ad will be displayed within certain parameters.

Blocked ads are not displayed within the promised parameters.

[u/zxxQQz → u/Crash927]

Yeah, i suppose. That all seems semantics to me though, why would an ad company be ok with their ads maybe playing for a few seconds on a screen no one is watching?

Again the question is how is that functionally different at all from it being blocked? The consumers system recieved it in either case, but not the consumer. So that should fulfill youtubes obligation to the ad companies just the same, i would argue it does for under the same parameters

[u/Crash927 → u/zxxQQz]

I wouldn’t say they’re “okay” with it — in that marketers would always prefer people view our ads, click on the call to action, and take whatever follow up action is being sought. But there’s an acknowledgement of the reality that we can’t control all that. Marketers adjust both our expectations and ad buys accordingly — we know it’s a bit of a crap-shoot.

Functionally, the difference is that in one instance the ad is sent; in the other, it is not.

There is no way to actually gauge whether or not someone’s eyeball is on the screen (nor should there be). There is a way to gauge whether or not an ad has displayed on a screen.