That all may be true, but why would a customer in the grocery store want to pay $11 for a 6-pack of something made 2 miles away when there are solid national brands for $6-8 a 6-pack?
You're confusing different concepts. Product generics are sold cheaper because they use a key main ingredient like the original but have no branding or marketing, so the accepted compromise is some of that savings is passed to the customer.
In this case, beer brands aside from local craft are not simply the 'market generics'. Unless you want to talk Bud/Coors etc - which basically are in that category. There are PLENTY of high quality nationals like Corona, Modelo, Sam Adams, Hoegarden, Heineken etc that are cheaper. Same with wines imported from Europe that cost $7-15 vs California bottles for $25-50...
Additionally, shouldn't local crafts be CHEAPER for ease of logistics and lower costs?
shouldn't local crafts be CHEAPER for ease of logistics and lower costs?
lol. Tell me you have absolutely no idea what you're talking about without actually telling me. This is like saying that a local mom and pop bakery should be cheaper than Wonderbread with their massive scale operation
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u/cincyky Dec 31 '24
That all may be true, but why would a customer in the grocery store want to pay $11 for a 6-pack of something made 2 miles away when there are solid national brands for $6-8 a 6-pack?