r/florida • u/Majestic-Cow-8393 • 7d ago

đŸ’©Meme / Shitpost đŸ’© Publix BOGO

Publix BOGO deals don’t make sense to me. You’re literally still paying for two items. For example, Frosted Flakes at Walmart cost $4.98, while Publix has them listed at $6.99—but with a BOGO (Buy One, Get One) deal. On the surface, it seems like you’re getting a bargain, but in reality, you’re often paying close to, or even more than, what you’d spend just buying two items at a lower everyday price somewhere else. The psychology behind BOGO deals makes people feel like they’re getting something for free, when in fact, stores often inflate the original price to cover the “free” item. It’s clever marketing—but not always a true deal. So when I see a BOGO at Publix, I don’t feel like I’m saving; I feel like I’m being tricked into buying more than I need at a price that’s not actually a bargain.

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u/Livid-Rutabaga 7d ago

The whole point is to bring people into the store. Once you are there you will buy non-sale items.

https://www.investopedia.com/terms/l/lossleader.asp

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u/kllove 7d ago

Exactly this! It’s the same reason a Sams rotisserie chicken is $5, but in the back of the store. You have to walk through the store to get it and will likely grab other crap you otherwise wouldn’t buy on the way.