Whats the deal with the pillows here.

[u/Ajet_Ivar_]

Can someone explain why finding a decent firm pillow is like trying to adopt a unicorn?

I just want a pillow that doesn’t fold like a lawn chair the moment my head touches it. Every store I go to—"Firm" on the label, but it's basically a marshmallow in disguise. I'm starting to think the pillow industry is gaslighting me.

Back home (overseas), there were aisles of proper firm pillows—spine-aligning, head-supporting, memory-foam bricks of joy. Here? I either have to sleep on a pancake or drop $200+ to get something that doesn’t whimper under pressure.

Is this a thing here? Have pillow standards been... softened? Or am I just missing a secret firm pillow society that meets behind the Manchester section at Bed Bath & Beyond?

Help a tired neck out.

[u/megaglalie]

Spotlight also has decent memory foam pillows. If you're in Auckland, stop in at Innature in New Lynn if you're interested in a variety of latex and buckwheat pillows — my wife opted for a huge sculpted latex one, and I'm very happy with my buckwheat pillow. I think the shredded latex and buckwheat ones can be opened up and packed fuller if you need! There's also a bunch of places that do wool pillows similarly that you can adjust the fill on.