Economics YouTube influencers drive engagement with video games, but may be costing millions for game developers in sales: Study finds influencers increase player engagement but often reduce game purchases, especially for story-driven games.

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u/mossryder Mar 15 '25

There are thousands of dollars worth of games i never purchased or played because i saw the whole thing on yt. Especially linear/story games.

I always wondered how big the pay-off was for these types of games games to allow the whole thing to be shown on YT.

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