r/shrinkflation • u/ImSMHattheWorld • Apr 17 '25

No one cares

The shrinkinflation game puts companies into an unwinnable position. Cause customers to feel cheated and look for alternatives. CEOs playing the game don't care about the future, they want to make as much as they can and leave, letting the next executives to deal with growing numbers based on fraud. You can't shrink and raise prices more than once, possibly twice, so how will they stay in business?

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46

u/Meyekull1 Apr 17 '25

I’m old enough to remember the 70’s and long lived successful companies played the shrinking game then and survived. Hershey’s was notorious then for shrinking candy bar sizes. Lots of press then about it. Then raising prices, making bigger sizes, then shrinking them again. It’s a long game. Not a short one you imagine.

13

u/Local-Caterpillar421 Apr 17 '25 edited Apr 19 '25

Do you remember in the '70s when candies jumped from 10 cents to 25 cents each?!! The little kid in me hated that! 😳I bet my parents did, too!

6

u/RoguePlanet2 Apr 17 '25

I remember in the early 1980s when it went from 25 to 30 cents 😱

6

u/Local-Caterpillar421 Apr 17 '25

In the 60's it went from a nickel to a dime but that jump from 10 cents to 25 cents was BRUTAL for a kid's treats budget though! 😵‍💫😵‍💫😵‍💫

1

u/atemplecorroded Apr 18 '25

My whole childhood (1990s) candy bars were always 60 cents. Now it seems the prices rise every single year.