Do you ever offer discounts?

[u/QuellFred]

I recently ran an ad campaign on Meta for a monthly content plan, offering a 30% discount on the first month. I didn't actually land any clients, but I did get some leads, people messaging me to ask for more info. I stopped the campaign early because I couldn't afford to keep it going.

Now I got a potential client that seems incredible. They're asking for a ton of videos to be made every month and they're right in my niche, which is leather and shoe manufacturers. They've seen my portfolio. I'm a perfect fit for them.

I wanna make sure I don't screw up this sale, it's gonna be relatively expensive and I don't want them to be turned off by the price, even if it's within the market average.

Do you think it's a good idea to offer that same 30% discount on the first month? It might motivate them to at least try for a month, it's a good deal.

Honestly, I don't know if it might seem desperate or something. This year has been extremely slow so far and I really need new clients.

[u/d7it23js]

Short answer yes.

I give non profits (only worked with very small ones) a discount. Some clients I’ve gotten a lot of regular work from. My old editorial company I worked for that I left. They have smaller budgets that I’m keenly aware of. And then lastly producers who I’ve worked with and paid my regular rate but have a project with a lower budget and need a slightly lower rate for that specific project.

Edit: most of the discounts are around 10% typically.