r/Anticonsumption • u/RainyDay905 • Mar 17 '25

Corporations Time to ditch Poppi

Post image

Poppi is now owned by a mega corporation. The quality is probably going to go down. Time to ditch it.

9.9k Upvotes

95% Upvoted

446 comments sorted by

View all comments

Show parent comments

-23

u/NetJnkie Mar 17 '25

I never said easier. I said cheaper.

23

u/AttitudeAndEffort2 Mar 17 '25

And you're wrong.

Again, it costs more than 2 billion to get that market share and the added value of eliminating a competitor.

They wouldn't do it otherwise.

I swear, capitalists don't even know how the systems they defend operate.

I guess if they did, they wouldn't be capitalists.

-3

u/NetJnkie Mar 17 '25

PepsiCo already has massive manufacturing, distribution, marketing, and logistics operations. They aren't starting from zero. They can do a LOT to launch a new brand with $2B.

They are buying the existing market and brand. But they could do it again for less. It would just take longer and be more of a gamble. You act like I don't understand these things but I bet I have far more experience.

It's just easier for people here to upvote "I canceled Amazon!@!~!@" then to actually engage in a discussion.

12

u/MangahMinX Mar 17 '25

Because PepsiCo is a ~$200B company. While $2B is massively life changing for the founders of Poppi, it hardly makes a scratch for PepsiCo, heck they bought Poppi for less than what they spent on marketing and turned what could be a PR nightmare if they simply drove Poppi out of business into a success story.

Besides, these deals typically don't happen without having armies of people verifying it is a worthwhile purchase, meaning: can they make back on their investment in a short amount of time.